ABOUT

I am a creative director and brand strategist with 25+ years of experience building brands, experiences, and communities at the intersection of design, experience and human connection – with a strong focus on wellness and lifestyle brands.

My work is rooted in creating intentional brand experiences that feel warm, personal, and thoughtfully designed — whether in a physical space, a digital platform, or a community environment. I specialize in shaping brands that are not only visually beautiful, but emotionally resonant, cohesive, and consistent across every touchpoint.

I lead by setting clear vision and creating environments where people can do their best work. My leadership style is grounded, people-centered and focused on alignment, trust, and creative excellence. I value thoughtful direction and create space for people to work with confidence, clarity, and trust. I believe the strongest work happens when people feel supported, seen, and confident enough to be bold.

As the founder of OM8 Collective, I built a yoga and wellness brand centered on experience, atmosphere, and connection — from brand identity and creative direction to programming, events, and a personalized customer journey. I approach creative strategy: with clarity and a deep respect for how people want to feel when they engage with a brand.

Throughout my career, I have led creative direction, brand development, design and marketing strategy for agencies, health and wellness organizations, b2b brands, and businesses across a variety of sectors. My focus remains on: meaningful brand storytelling, intentional experience design and high-touch, human-centered engagement. I believe in strong design that makes sense and ignites a response in a customer on more than a visual level.

I am drawn to brands, organizations that value purpose, creativity, and thoughtful leadership and I bring a calm, grounded, and collaborative presence to every team.

At heart, I am a builder: of brands, experiences, environments, and community.